The Average Person Second-Guesses Half Of Their Daily Decisions

New research reveals that the average American second-guesses 41% of their daily decisions, and one in eight people have become such extreme overthinkers that they contemplate nearly every choice they make. The Talker Research survey of 2,000 adults found that Americans make about 50 decisions daily, totaling nearly 1.5 million choices over a lifetime. Where does all this decision anxiety peak? The grocery store, where our quest for the “perfect” purchase has turned routine shopping into an exhausting mental exercise. The numbers reveal the extent of modern shopping stress. Americans spend an average of four minutes deliberating each grocery store item, with nearly a third (32%) taking even longer. One in four shoppers admit they often get overwhelmed with choices in the grocery store, while 54% feel pressure to always try and make the “right” purchase.

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