If your New Year's resolution is weighing heavy on you about now, you're not alone.
According to data from Swarm and Foursquare, February 2nd, which is today, is the first day of the year when more people check in at fast food restaurants than at gyms.
With a new year, many of us believe in new possibilities. That's one reason so many people make New Year's Resolutions. Year after year, top resolutions include eating healthier and/or working out. The new year, new you philosophy holds people for a while. However, there's an amount of time people typically "fall off the wagon."
Gold's Gym calls the time period a Fitness Cliff. Some people believe February 9, 2016 is the day New Year's Resolutions go to die. Gold's Gym culled through their membership check-in data and narrowed down the exact date that people will fall off their New Year's Resolutions in 2016. Gold's Gym says this is the exact date that people are predicted to stop going to the gym based on actual data.
Although Foursquare and Swarm says the date has already passed. Those companies believe New Year's Resolutions were dumped as of February 4. The location-based apps came up with this date by compiling and analyzing the number of check-ins at fast food restaurants and gyms, over a year's time. The app services report finding a 36% increase in gym visits during the weeks following New Year's Day, coupled with a 13% decline in visits to fast food joints.
However, by February 4, those trends reversed. Keep in mind, though, this date only looks at Foursquare and Swarm users. Although, it does fall in line with other similar research.
Some psychologist determined January 17 was the cutoff for commitment. Daysoftheyear.com named that Sunday "ditch New Year's Resolutions Day." The website sees this as less of a failure from not achieving your goal, and more like a liberation from the diets and exercise routines you were trying.
No matter which date people make it to before giving up, research shows only about 8% of Americans actually achieve their yearly goal.