Lecrae hard work starting to payoff

Columbia Records signs booming hip hop artist Lecrae (Lecrae Moore) in a deal with the artist and his own label, Reach Records.

Columbia is home to Adele, Beyonce, J. Cole, John Legend, One Direction, Pharrell Williams and Snoop Dogg, among many others.

Lecrae’s breakthrough album Anomaly, debuted at #1 on the coveted Billboard Top 200 Albums Chart, receiving universal acclaim and making him a force in mainstream hip hop. The Atlanta-based artist, community leader, activist and entrepreneur has helped to revive the genre’s conscious sensibility with his message of inspiration.

Nominated for multiple awards throughout his career, Lecrae has blazed an unchartered path, winning two Grammy Awards. His hit single “All I Need Is You,” garnered across-the-board acclaim, earning a 2015 Grammy nomination for Best Rap Performance.

Lecrae has bless the stage with hip-hop legends Wu-Tang Clan, Rakim and Common, as well as his contemporaries Kendrick Lamar, J. Cole and Juicy J. He has co-headlined some of the best-selling tours in the U.S., according to Pollstar, and Lecrae’s call for redemption through positive change has placed him on the forefront of causes close to his heart, with the artist referring to himself as a ‘social anthropologist’ seeking the most authentic connection possible with the fans around the world who embrace his music